Posts filed under: Business Design

Choosing a color scheme for your logo and branding is key to the overall success of the design. Unfortunately, it can also be one of the hardest parts of the process. Luckily, there’s a set of design principles that will...
Continue Reading →
Branding is a critical component of any business. It doesn’t just make things look nice–steady growth and customer retention are nearly impossible without it. Cohesive branding that truly reflects your company’s identity will take your business to the next level...
Continue Reading →
So you spent the time and money and invested in a killer brand identity and now you you’re eager to show it off! You may decide to make a few flyers or business cards and toss your logo and colors on it...
Continue Reading →
According to recent research there are over 1.5 billion individual pieces of content on the internet today, which can make it hard to stand out amongst the crowd.  You may be currently “throwing words” into the abyss, generating blog after...
Continue Reading →
In a world of Facebook and LinkedIn, exchanging business cards may seem antiquated. But business cards have persisted, and it’s surprisingly important to making a great first impression during quick interactions. Business cards are miniature advertisements. They remind the contact...
Continue Reading →
Creating a logo is one of the most important tasks in the early stages of branding. In this post, we’ll walk you through what a logo does for your company, what makes a good logo, how to design your logo,...
Continue Reading →
Elevating your branding with a custom color palette.  Your brand is the first impression that people will have of your company, and like it or not, it’s going to get judged. In fact, according the the Institute for Color Research, people...
Continue Reading →
The importance of a unique and memorable logo in your company’s branding strategy.As explained in the previous blog post, a brand is much more than a name or a logo. In fact, as Dan Pallotta, a talented entrepreneur and author, once...
Continue Reading →
Many people underestimate the power of branding when marketing their business. It is easy for most people to shrug it off and think “If I am making the best product or providing the best service to my customers, it doesn’t...
Continue Reading →