All posts by: Stacie Shaw

For most small businesses and startups, the customer is the lifeblood of the business. You never have enough & you always need more to make the engine run. So, having a clear sales and marketing plan for acquiring customers is...
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The importance of a unique and memorable logo in your company’s branding strategy. As explained in the previous blog post, a brand is much more than a name or a logo. In fact, as Dan Pallotta, a talented entrepreneur and author,...
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How? These three letters man, are they simple, yet so incredibly complicated at the same time. The “how” of your business is the strategy by which you plan to achieve all of your lofty goals. How do we define our...
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When putting together a compelling pitch for startup funding, there are a few key things that a potential investor is looking for in your pitch deck. One of these, is traction. Or in non-startup-speak “the success you have seen so...
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I am sure this is a question that many-a-startup founder has wondered. Possibly late at night a few days before a big investor meeting with no time to perfect the pitch deck in time. Possibly the moment he/she is about...
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The thing that I find most awe-inspiring about startup communities across the nation and the world is the immense sea of individuals willing to dedicate their time to be a pitch coach and mentor to support new entrepreneurs. In every...
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Many people underestimate the power of branding when marketing their business. It is easy for most people to shrug it off and think “If I am making the best product or providing the best service to my customers, it doesn’t...
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Making the Best Investor Pitch: Getting Over Nerves with Pitch Practice Pitch Practice and Public Speaking Makes Your Nervous You Are Not Alone There are Ways to Overcome Nervousness How to Overcome Pitch Nervousness You Are There for Your Audience Your...
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As a pitch coach, I see a lot of startup pitches. Just yesterday I found myself reviewing the pitches of three very different companies. Their target customers, business models & their company life-cycle stages could not be more different. But...
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How to Win a Pitch Competition (Quick Guide) – Summary Brief History of Pitch Competitions Different Levels of Pitch Competitions Know Your Audience Find out Specifics Get the Nerves Out: Practice Focus on the Wins Beyond the Prize Brief History...
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