All posts by: Stacie Shaw

According to recent research there are over 1.5 billion individual pieces of content on the internet today, which can make it hard to stand out amongst the crowd.  You may be currently “throwing words” into the abyss, generating blog after...
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Do you have a compelling case for why your product is superior to that of your competitors? How do you make your business stand out? And how do you make sure your business is sustainable? These are the questions that...
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Spoiler Alert: You are going to need more than one Pitch Deck In the startup community you often hear people talk about “your pitch deck”, “send me your pitch deck”, or “you need a pitch deck”; acting as if it’s...
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You’ve created an awesome company with stellar products and services, but you’re failing to attract and retain customers… What gives? Chances are, you’re failing to make a great first impression for investors and customers. We’ve all heard the old adage...
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Getting in front of investors is an uphill battle. Some clients have described it as “near impossible,” “an exercise in sheer will,” “the hardest thing I’ve ever done,” and even “humiliating.” And after all that work, you have just one...
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So you have a great business idea, and you’re confident that it’s going to be truly revolutionary. Your incredible innovation could make you the next Mark Zuckerberg or Jeff Bezos! You’re just lacking one thing: funding. Or business expertise. Or...
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In a world of Facebook and LinkedIn, exchanging business cards may seem antiquated. But business cards have persisted, and it’s surprisingly important to making a great first impression during quick interactions. Business cards are miniature advertisements. They remind the contact...
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Selling is hard. Setting the right message is one of the hardest and most important jobs of your marketing & sales teams. You work hard to get in front of decision-makers, and every opportunity counts. How do you make sure your...
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Creating a company logo is one of the most important tasks in the early stages of branding. In this post, we’ll walk you through what a logo does for your company, what makes a good logo, how to design your...
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If you’re preparing for your first round of fundraising, it’s easy to get overwhelmed. There are lots of things you need to prepare before you can start speaking with potential investors. Perhaps you’ve been talking to a mentor or attending...
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